Financials Matter

"It's Not Just About Finance"

The Secret to Buying and Selling is…

Controlling your emotions is one of the most important secrets to buying or selling in any market…especially a crazy/turbulent one.

Admittedly, it’s easier said than done.

However, one of the key ways to keep your emotions in check is to not fall victim to the talking heads crying “This Time is Different.”


  • It’s never different.
  • The game’s the same. Only the players change.
  • Be patient…especially when buying.
  • “…and there is no new thing under the sun.” ~Ecclesiastes 1:9~


Do you find it ironic how (when you read something that was written a few thousand years ago and) it still makes perfect sense?

That’s because Human Nature Never Changes.

As a result, most investors (new and experienced) make the same mistakes over and over and over.

The boyz in the “Club” actually depend on you falling for their traps.

It’s what makes their year-end bonuses so big.

Case-in-point…December 2018.

Did you buy into the Fred Sanford’s “Lamont, I think this is the BIG ONE” act?

If so, don’t feel bad.

Emotions can be your worst enemy…and many sold into the December panic.

Conversely, those who bought made over 20% in the last six months alone.

Events like December’s decline are called mini-panic cycles.  And you should prepare yourself for the next one which could easily come in July.

Remember, the markets LOVE to trap everyone.  It’s what they were created to do.

And, like a virus, they kill as many people as possible.

If you acted on some of our suggestions from our December and January “…In Plain English” newsletter, you were handsomely rewarded.

The point is you could’ve covered the cost of your subscription hundreds of times over with one purchase.

So, what are you waiting for?

Subscribe to “…In Plain English” today before we raise our prices.  (      )

You’ll thank us later.

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