Financials Matter

"It's Not Just About Finance"

The Quickest Way to Guarantee a Loss Is…


You’d be surprised how often I get questions like: “How can I invest in the markets and not lose money?”  Or, “What’s the quickest way to make a lot of money in the stock market?”


Investing in anything involves risk…and if you can’t accept that then don’t invest.

Now that the stock market has been severely beaten into submission – after 10+ years of The Most Hated Bull Market in History – people are now worried that they’ll lose everything.

Their 401k’s have now become 201k’s and – like clockwork – most are blaming their broker for not getting them out at the absolute high in early February.

Sorry kids, it doesn’t work that way.

So, when I hear people complain about how much they’ve lost I usually say:  “I can Guarantee you the quickest way to lose money.”

That’s when I get the Scooby-Do, tilted head HUH? look from most people.

Then, I say: “Once you sell, you’ve locked in a loss with no chance of recovering.  It’s guaranteed.”

Most people don’t like hearing that but it’s NEVER a loss or profit until you take it.


If you read our December 2019 newsletter – and January 2020 – we said it was time to take some profits and sit on cash for a while.

For those who took action, congratulations.

At the same time, we said that 2020, The Year of Chaos, will present you with the opportunity of a lifetime.

After what we’ve seen in the last two months, we’re more convinced now that The Most Hated Bull Market in History is NOT over.

That doesn’t mean that we’re going to see the DOW shoot back up to 29,000 in the next few months.

In fact, we’re saying that there’s a likelihood that we’ll have another “Pukefest” in the near future.  And possibly a drop down to the 17,000-17,500 range.  Gasp!

Worse case scenario would be the 15,000 range.  Double Gasp!

When that happens, most investors will run for the exits and Guarantee Their Losses.

It’s a reminder that Human Nature Never Changes.

Be sure to read our April newsletter where we continue to show you “How to Prosper AND Thrive in Turbulent Times.” (HERE)

And if you’re not already a member, you can join for as little as $8.75 per month (HERE) with no commitment because you can cancel at any time.

This special pricing is for a limited time only so act now:


Scooby do huh









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