March 2024
March 5, 2024

Financials Matter

"It's Not Just About Finance"

Is Ronald McDonald a White Supremacist?


Is it just me or does anyone else see a trend here?

Black McDonald’s franchise owners are suing their parent company for “Systemic Discrimination” in a $1 Billion lawsuit.

Their claim?

McDonald’s allegedly provided black franchisees with “misleading” information to push them toward less-desirable areas.

Question:  If you were going to shell out seven figures to buy a hamburger franchise AND agree to pay a monthly 4% franchise fee, wouldn’t you investigate the location before committing to such a deal?

Seriously, if the location of your anticipated restaurant was in an undesirable, mostly inner-city, minority dominated neighborhood, would you sign the contract or cancel the deal?

Ironically (or NOT) the plaintiffs filing the lawsuit are accusing McDonald’s of “deliberately sabotaging” the business prospects of black franchisees.


Accusations of systematic discrimination and entrenched racism by one of the world’s foremost practitioners of corporate involvement is a real stretch here.

This doesn’t pass the smell test.

Maybe we should ask Lebron what he thinks of this.

Or maybe Ronald needs to come out with a “woke burger,” with “woke fries” special along with the “Woke McRib.”

Or Maybe, just maybe, location and knowing how to manage your business and how to manage money is what it’s all about.  Maybe these owners were just not cut for the fast food business.

Let’s face it.  For the most part, McDonald’s food sucks.

House paint has more nutritional value.

And yet they sell more burgers than any other business in the world.


They have a system in place that works. Period.

The problem is, the BLM card has become trendy.

And the battle cry has become, “My business is failing…blame the white man.”

It will be interesting to see what happens when McDonalds does full discovery and disclosure of franchises…including site audits, inspections, operating metrics, waste, cleanliness, output, turnover, customer complaints, etc.

It will be revealing for sure but most likely will be categorized as more “Systemic discrimination.”

Are you “Connecting the Dots” yet?

The boyz in the “Club” take advantage of every opportunity available so they can get you to zig while they zag.

It’s how they make fortunes.

Don’t be their victims.

Read our September newsletter and discover what “they” don’t want you to know.













Translate »