Financials Matter

"It's Not Just About Finance"

Here’s a Simple No-Brainer Strategy



Many of you know that the simplest strategies for investment success are often the best.  And they’re so obvious that you often overlook them.

No, I’m not referring to “buy low and sell high” strategies.  (Ironically that’s the most basic strategy of all times).

However, you should apply the “buy low/sell high” concept to what I’m about to show you.

This will help you filter out most of the garbage you read in overhyped newsletters like, “Ancient Samurai Techniques for Beating the Markets.”


To get the most from this “No-Brainer” strategy you must remember some basic truths.

  • The markets are not complicated.

  • You must LISTEN to the markets.

  • The markets move in the direction that frustrates the most people.

Okay, with that in mind, let’s look at four key words that give you more investment wisdom than any ancient Samurai ever could.


Here they are:

Buy What You Use


Okay, what’s that supposed to mean?

It’s simple…buy companies that make things that YOU USE.

In the last several years, some of the most obvious examples of this strategy include Apple, Google, Amazon, Netflix and Facebook.

Am I saying these particular stocks are cheap right now?

No.  They’re far from cheap.

However, there’s always sectors of the market that are overlooked and offer you great value.

Example: Consumer Staples…meaning things you buy everyday and continue to buy regardless of the economy.

To further illustrate my point, How many Apple phones did you buy this week?

On the flip side, How often did you use toilet paper this week?

It’s a graphic illustration but I hope you get the point.

Our July newsletter shows you how to take advantage of cycles in different market sectors from “Buying What You Use.”

See how simple it is HERE.


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