Financials Matter

"It's Not Just About Finance"

Stop Thinking of Stocks…Think Sectors

One of the main reasons the average investor loses money in the stock market is from focusing on stocks.


That’s right.

Everyone thinks they’ll get rich by owning that “One Stock” that’ll make them a millionaire.

Trust me when I say, “It ain’t gonna happen.”

Focusing on stocks is a sucker’s game.  It’s how the boyz in the “Club” make a fortune off of you.

This begs the question, “What do they do?”

Instead of focusing on stocks they focus on sectors?

Let me explain.

A sector is a group of companies whose focus is on the same industry.  Example:  Healthcare, Finance, Technology, Utilities, Consumer Staples, Energy, etc.

The key to making money is understanding how sectors shift in AND out of favor.

So, by moving from one sector to another – aka “Sector Rotation” – you increase your odds of financial gains.

“…In Plain English” sector rotation is simply the flow of money from one sector to another.

Here’s three key reasons why most people get it wrong.

  • They believe you must have positions in all sectors at all time…Wrong!
  • They don’t want to take profits and shift to another sector…Wrong, again.
  • They become emotionally attached to a stock or sector…Wrong to the third power.


Cue up the quote from Bernard Baruch:  “I made my money by selling too soon.”

(Baruch was one of the most famous traders of all time and is considered to be the pioneer of “Sector Rotation.”)

Key Point:  Regardless of market conditions (rising or falling) there’s always a sector that’s undervalued and ripe for the picking.

Do you want to learn how to make money by “selling too soon?”

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