Have you noticed the increased use of the “F” word in everyday language?
I don’t like it but it seems to be more “acceptable” than ever before. But, does that make it right?
You probably know that using profanity is nothing new.
And back in the 80’s (ancient history for some of you) I knew a broker who made a fortune using the “F” word in his sales pitch. When he spoke, it seemed as if every other word that came out of his mouth was a profanity.
He used it so much that he was nicknamed “Effin’ Frank.
My fellow rookies and I were amazed at Frank’s effective use of profanity when he spoke with his customers. And to top it off, He was the #1 producer in the biggest office in Chicago at the time.
This taught me an important lesson about investing and I want to share it with you. It’s simple yet profound.
Here it is: “Effin’ Frank” SPOKE TO HIS AUDIENCE in a language they understood.
That may not seem important to you but ask yourself this question.
Does your financial advisor speak to you in a way that’s easy for you to understand? (Your language)
If not, then you might want to consider finding someone who does.
So, where do you start?
Every month we feature a column “How to Find a Financial Advisor That’s Right for You” and it’s loaded with terrific tips on how choose one. We even give you specific questions to ask them.
This is extremely important.
Having the right advisor is a key factor in helping you navigate the investment maze.
Get exclusive access to this column by going (HERE).
You’ll thank us later.
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