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Fast Food Introducing “Surge Pricing”

Years ago, (in our “…In Plain English” newsletter) we wrote how fluctuating menu prices will become a standard for restaurants, but we didn’t call it “Surge Pricing.”


Cue Up the Headline:


Wendy’s To Test ‘Surge Pricing’ Using ‘High-Tech Menu Boards’ That Change In Real Time



Translation:   It means that your burger that costs $6.99 can – at any given time – cost $8.19 or possibly $5.99.




And throughout the day, ‘high-tech menu boards’ can update prices in real-time, meaning a burger and fries will cost people more during the lunch or dinner rush than slower times of day.


It’s a wet dream for the fast-food industry.

But possibly a nightmare for the consumer.



Surge Pricing a Result of Inflation



And you can bet that McDonald’s and Burger King are ready to add “Surge Pricing” to their menu boards.


This – as we have said since the outset of Covid – is directly related to shutting down the world economy.

Because you cannot disrupt the global supply chain, force people into lockdowns, scare them into taking experimental vaccines, and to fear anyone who didn’t take the clot shot, and not expect any consequences.


Ding, Ding, Ding!


Hear that sound?


It’s the consequences/sound of runaway inflation, taxation, and reckless spending on unnecessary wars all created by the Boyz in the “Club.”

The fast-food business is in survival mode, so don’t expect this trend to end…even if Wendy’s “Surge Pricing” is not successful.


Maybe this is a distraction so people ignore the racist trend that’s gone off the rails with Google’s AI and how they want you to think.







Or Maybe consumers get smart and change their eating habits to “slower times” to get better pricing.


Or Maybe, JUST MAYBE this is setting the tone for what is next up…pricing based on skin color, migrant status, social credit score with discounts for transexuals.


Let’s get real.


Anyone with half a brain knows that eating fast-food is not the healthiest way to nourish your body.


And yet, social media influencers would have you to believe otherwise.







So, let’s just say that if you own food supply companies or fast-food stocks, you may want to consider trimming back on them (Pun intended).


And while you’re at it, be sure to see our Short and Sweet Tips in our February edition of “…In Plain English” (HERE).


Share this with a friend…even if they don’t eat fast-food.

They’ll thank YOU later.


And tell them:


We’re Not Just About Finance

But we use finance to give you hope.





Invest with confidence.
James Vincent
The Reverend of Finance
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