After witnessing the WOKE movements’ destruction of global Brand names like Bud-Light or Jaguar, one must wonder what happened to cause Cracker Barrel to purposely push the Death Star button to undermine their famous American brand.
Cue Up: Cracker Barrel (CBRL) CEO Julie Felss Masino who is steering straight into a “Bud Light” moment by abandoning the restaurant chain’s half-century-old logo that symbolized nostalgia for rural Americana and the “old country store” experience.
In addition to the strange new logo, Ms. Felss Masino’s new Cracker Barrel/LGBTQ+ “Alliance” is confusing at best.
See for yourself…
We wonder what they mean by “bringing their whole selves” to work…as opposed to bringing their half-selves?
And at the same time, we also wonder if after “strengthening their relationship with the LGBTQ+ community,” their next step will be to cater to the drug addicted homeless and shorten the name to CRACK Barrel.
Sorry/not sorry, but purposeful corporate suicide deserves to be ridiculed.
Because since July 23rd CBRL stock has made a nose bleed drop from over $71 to the low $50 range…as of this writing.
And we’re willing to bet that CRBL hasn’t figured out that WOKE is Dead.
READ: The Death of DEI and WOKE 02/02/25 (HERE)
Cracker Barrel’s New Look
Think of it this way…
Seriously, this soulless rebranding (which comes as no surprise) is merely a symptom of a globalist cancer spreading deep into America’s corporations.
As expected, Ms. Felss Masino is busy telling the Presstitutes how much people lover their new rebrand.
Meanwhile, their stock is telling a different story.
And at the risk of sounding like a misogynist, we see a pattern starting back in 1999 with the hiring of the first female CEO, Carly Fiona, of Hewlett Packard.
And for those of you who remember back then, Fiona became the first female CEO of a DJIA company in 1999.
HP always outperformed the S&P 500 and never lost money…until Fiona took over.
Ironically (or NOT) Fiona put the kiss of death on Lucent before joining HP as CEO.
Other female CEO/Top Executives names that come to mind:
- Meg Whitman…who eventually shrunk Hewlett-Packard to a fraction of its former self.
- Mary Barra, current CEO of General Motors
- Bud Light’s former marketing vice president Alissa Heinerscheid
Perhaps the well-known writer, podcaster, far-right commentator and Proud Boys Founder, Gavin McInnes was right in his analysis of WOKE corporation’s placement of female Execs/CEO’s.
McInnes was supposedly notorious for buying puts on companies after they would announce diversity or inclusive policies…and he made a fortune.
So, if you own any CBRL stock you might want to get rid of it ASAP.
And watch from them commit suicide from sidelines.
Keep in mind that the suicide watch is on for many AI start-up companies.
And you can read more about them in our upcoming September issue of “Simplifying Wall Street…In Plain English” (HERE).
Share this with a friend…even if they don’t eat at Cracker Barrel. They’ll thank YOU later.
And tell them:
We’re Not Just About Finance
But we use finance to give you hope…especially in Turbulent Times
“And you shall know the truth, and the truth shall make you free.”
~John 8:32~
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